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Thus, Studio toolkit for Shrink Sleeves fits into existing design and prepress workflows, saving hours of operator time and weeks of design lead time. Less experienced printers can enter the sleeve label market. The 3D images accurately predicting the end-result can be used to approve designs faster and cheaper than making and shipping mock-ups.
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The pre-distortion can handle much more complex cases, resulting in more creative designs on more sophisticated containers, offering greater shelf appeal - and stronger sales.
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Designers aren’t working blindly in 2D, nor constrained. With Studio Toolkit for Shrink Sleeves, it is no longer necessary to manually create test films. It also works with a wide variety of substrates, taking into consideration the specific shrinking properties of each. Studio Toolkit for Shrink Sleeves accommodates asymmetrical shapes and multipacks, and works in 3D from start to finish. There’s the real potential of damaging brand integrity if the process is not handled correctly. The design is tested - often requiring plates and press time - and usually rerun many times. Designers create grids on the shrink sleeve material, wrap it around the container, run it through a shrink sleeve tunnel, measure the distortion, and try to anamorphically size graphic elements based upon these measurements.
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#Esko studio toolkit for labels trial#
Designers and prepress professionals can quickly create, test, analyze, communicate and produce designs with 3D visuals, without the need to conduct physical test runs.ĭesigning and printing shrink sleeves is difficult, complex and labor-intensive process, involving a number of trial and error steps to get the design right, resulting in long lead times. EskoArtwork’s Studio Toolkit for Shrink Sleeves creates artwork for shrink sleeves (labels that are placed around a package or packages and shrunk around them during production). The global $3 billion shrink sleeve market is growing at about 7% a year. Studio Toolkit for Shrink Sleeves offers a dramatic change to a process that has been done inefficiently for many years.’ They were impressed with the math behind it, the ability to work well with asymmetrical packaging and the calculations to predict hue and color shift based on stretching.”ĮskoArtwork Studio Toolkit for Shrink Sleeves: The perfect design and prepress tool for a growing packaging segment “As one judge commented, ‘Have you ever tried to create shrink sleeves manually? It’s a nightmare. “The judges immediately understood the innovations behind Studio Toolkit for Shrink Sleeves,” comments Mark Bohan, Vice President, Technology and Research, Printing Industries of America. In the case of EskoArtwork Studio Toolkit for Shrink Sleeves, it remedies a very significant pain point for many package printers.” “However, most important to EskoArtwork is that these products have contributed to our customers’ successes. And, it is even more rewarding because Enfocus Switch - from a business unit of EskoArtwork - has also received an InterTech Technology Award this year,” comments Carsten Knudsen, EskoArtwork President and CEO. “We are very pleased and honored that, once again, an EskoArtwork product has received an InterTech Award. More than 80% of technologies that receive an award experience continued commercial success in the marketplace. Since 1978 the InterTech™ Technology Awards sponsored by Printing Industries of America have honored the development of technologies predicted to have a major impact on the graphic arts and related industries. Gent (Belgium), August 2011 – EskoArtwork (is proud to announce that its Studio Toolkit for Shrink Sleeves is the recipient of a 2011 Printing Industries of America InterTech™ Technology Award. Technology saves considerable design and prepress time to produce shrink sleeves, one of the fastest growing packaging segments